14th – 15th May, 2013 – Kalkscheune, Berlin

60 Flares Filament.io 60 Flares ×

Agenda At A Glance

Day 1 – 14th May 2013

8:30 am
9:00 am

Registration Opens / Breakfast

9:00 am
9:45 am

Adding Analytics To Your Social and Casino Developer Toolkit

Analytics is an essential tool in every social and casino developer toolkit. However, what does analyzing data actually mean? Dashboards and metrics are useful, but only confirm what has happened. So what if your average user session is 1.4?
Listening to your players and understanding different behaviors through player segmentation provides actionable insights and is the cornerstone to optimizing game design.
Player Relationship Management is the new doctrine in Games. Advanced analytics helps developers to build a relationship with their players. Using effective messaging tools and in-game strategy drives monetization by improving player engagement and retention.

Mark Robinson, Co-Founder and COO, GamesAnalytics

9:45 am
10:30 am

HTML5 Reality Check: Will 2013 Bring The
Big Breakthrough?

Predicted to become the future of cross-platform entertainment and frowned upon by some global players, HTML5 has delivered a mixed performance so far. Given the proliferation of challenges the new HTML standard faces among developers, one can only wonder if HTML5 can successfully compete with native development in the gaming sector. This session will present key insights on the successful launch, promotion and monetization of HTML5 titles along with best practices for distributing games outside the native app stores. Upcoming trends, major KPI´s and a rundown on the various tools and platforms for HTML5 mobile game development are all part of the discussion.

Speaker:
Alexander Krug, Founder and CEO, SOFTGAMES GmbH

10:30 am
11:00 am

Morning Break

11:00 am
11:45 am

The Gamification of Gambling

Gamification is the up and coming juggernaut in gaming. But how can gamification be used to improve online gambling? Where does it already cross over between iGaming and social gaming and where will the future leadus? Join us for a spirited discussion as our panel of experts weigh in on the social influences of points, badges, levels, challenges, and rewards as a means of increasing engagement among various verticals and audience profiles.

Moderator:
Brian Wane, CEO and Founder, SMERC and Game Cloud Network
Speaker:
Robert Lenzhofer, Founder and CEO, crowdbet
Bret Terrill, Founder, 12 Gigs
Bart Barden, Worldwide Vice President of Product, Swrve

11:45 am
12:30 pm

The Power of Cross-Promotion: How Leading Mobile Game
Developers Are Leveraging Their Own User Base

Are you making the most of your most valuable asset? As mobile gaming shifts from paid to freemium, the best game developers have learned to leverage the value of their user base for distribution power, direct monetization, and indirect monetization. Cross-promotion has become one of the key tools in their arsenal as developers grow their portfolio of games. Learn from top iOS and Android developers about their inside tips and tricks on when to introduce cross-promotion, how to deliver a valuable user experience, how to differentiate a good conversion number from a bad one, and how to optimize to grow your loyal user base into big whales and chart-topping numbers.

Moderator:
Pepe Agell, Senior Director of Worldwide Publisher Relations, Chartboost
Speaker:
Stephen Upstone, CEO and Founder, LoopMe
Tony Pearce, CEO and Co Founder, TeePee Games and GamesGRABR
Kaya Taner, Managing Director & Co-Founder, AppLift (a HitFox Group company)
Nadav Shmuel, Director Client Services EMEA, Adknowledge

12:30 pm
1:30 pm

Lunch

1:30 pm
2:00 pm

Fireside Chat with Facebook

Moderator:

2:00 pm
2:45 pm

Multiplatform Soft Gambling Trends

In the past eight months social casinos have taken social gaming by storm with major acquisitions and payouts across platforms. More classic casino brands and real-life casinos are starting to make appearances on Facebook and Mobile. Moreover, HTML5 is poised to transform mobile gambling as players now know it by allowing games to be displayed and enhanced with vastly richer graphics across a multiplicity of Android and iOS devices. Is this a passing trend or have gambling-like experiences taken a firm hold on the industry?
This panel discussion covers the basics of an online soft-casino experience including ROI opportunities and trends outside slots from poker to sports betting.

Moderator:
Arseny Lebedev, Managing Director, EMEA, SignusLabs
Speaker:
Michael Hug, Executive Producer and Owner, TON & SPOT audiodesign
Vicenç Martí, CEO, Akamon Entertainment
Robert Lenzhofer, Founder and CEO, crowdbet
Bret Terrill, Founder, 12 Gigs

2:45 pm
3:15 pm

Coffee Break

3:15 pm
4:00 pm

The Dark Arts of Player Acquisition

Player acquisition is the lifeblood of the game industry. No players, no game. The competition is brutal. Over 150 games are submitted to the Apple App Store every day. If you want to survive that maelstrom, player acquisition must be a core focus from day one. It needs to be designed into the DNA of the game. In this talk we’ll tackle the alchemy vs. science in player acquisition.
We’ll look at just what falls under a developer’s control and what remains in the realm of luck and black magic.
We’ll review current best practices, where they work and where they don’t. We’ll dive into the shark–‐filled social media waters and examine the potential and power of Peer2Peer referral. And we’ll risk reading the tea leaves to take a stab at what might be coming down the pike.

Speaker:
Jamison Selby, Director, Monkey King Games

4:00 pm
4:45 pm

Latin America: The Next Mobile Frontier

This presentation will explore the full potential of the mobile opportunity in Latin America by providing valuable insights about the current market including differences between each of the countries. Join us as we examine the influence of mobile as it pertains to social gaming and gambling, tips on what works and what doesn’t, habits of the Latin American users, monetization tactics and other valuable info.

Diego Meller, Co-Founder, Jampp

4:45 pm
5:30 pm

The Strip Goes Social – How Vegas Operators are “Dealing” with Game Developers

Land-based casino operators are getting into the social gaming business. A new distribution outlet? Fuggedaboutit! Providers such as IGT/DoubleDown, WMS, Aristocrat, Spielo/GTECH and Goplay are now enabling casinos to publish gaming content to websites. Engagement numbers are just beginning to be released and they are surprisingly robust. During this session learn about the reasons why Vegas operators are pursuing Free-to-Play strategies, with some even putting real-money games on hold. See examples of deployments and learn about potential partnership opportunities. George Zaloom, the CEO of Goplay, will also share his company’s unique platform that enables land-based casino operators to embed social games directly into their websites.

Moderator:
George Zaloom, Founder and CEO, Goplay

5:30 pm
6:15 pm

Reception – in Expo Hall


Day 2 – 15th May 2013

8:30 am
9:00 am

Registration Opens / Breakfast

9:00 am
9:45 am

Social Casino Games: Gaining the Edge through Predictive Personalization

Now that it’s possible to reliably predict preferred in-game player choices on-the-fly, these predictive algorithms can alter each player’s path to enrich their experience, and the operator’s bottom line. Social casino operators are forging ahead with real-time predictive personalization, giving them an edge in monetization, retention and virality. The algorithms uniquely route each player through a personalized path generating richer user experience and maximized KPIs by tapping into the vast amounts of player attributes, both social and behavioral. Learn how you can make your players play longer, spend more, invite more friends, and come back sooner without adding any overhead to the game or employing an army of analysts.

Speaker:
Alan Avidan, Executive Director, Bees and Pollen

9:45 am
10:15 am

Case Veikkaus: Taking the Whole Portfolio of the Finnish State Lottery to HTML5

Veikkaus, the Finnish State Lottery, wanted their whole game portfolio to all touch screen devices. We developed a HTML5 solution that works on all platforms. Since release in February 2013 it has beaten all sales records and targets.
This talk will provide valuable first-hand insight into what we learned along the way including what we did right, what we would do differently in the future and the major pitfalls we encountered when transitioning a money gaming portfolio to HTML5.

Speaker:
Pyry Lehdonvirta, CEO, SC5

10:15 am
10:45 am

Morning Break

10:45 am
11:15 am

Social Casino: Waking Up the Sleepy Online Gambling Industry

The online gambling industry has lost its edge the last couple of years. From a disruptive, product-driven culture driven by entrepreneurs keen to change the old fashioned offline gambling world, is has become a stale, sleepy, comfortable industry that is risk-averse and focused on maintaining the status quo. Social casino is not just a fad, it has the potential to disrupt this industry: it challenges the laws of yesterday and brings new products, marketing techniques and business models to the table. Is social casino the future of online gambling?

Speaker:
Raf Keustermans, Co-Founder, CEO, Plumbee

11:15 am
12:00 am

Smartphone & Tablet Apps: By the Numbers

Leveraging its data-set of more than 95,000 companies and using its analytics and advertising services across more than 275,000 apps, Flurry shares the latest consumer behavior and business trends for iOS and Android apps. This session will additionally focus on key usage difference between smartphone and tablet apps.

Speaker:
Richard Firminger, Managing Director, EMEA, Flurry

12:00 am
12:45 pm

Make 3 Free-to-Play Games in an Hour

Too many conference sessions are all mouth and no trousers. Well not this one. Join three industry experts as they show how you can make any game into a F2P experience that will be fun, enduring and profitable. Nicholas Lovell (GAMESbrief), Oscar Clark (Papaya) and Patrick O’Luanaigh (nDreams) will set out their frameworks for free-to-play games then you, the audience, will decide which games they will make F2P in front of your very eyes.
Come to this interactive session to see how F2P principles are applied in practice. You will leave enlightened, informed and energized.

Moderator:
Nicholas Lovell, Founder, Gamesbrief
Speaker:
Oscar Clark, Evangelist, Applifer

12:45 pm
1:45 pm

Lunch

1:45 pm
2:30 pm

Ruling the Mobile World: How Developers are Successfully Monetizing the Multi-Platform Landscape on iOS, Android and Windows Phone 8

In today’s fragmented media landscape it is becoming increasingly more difficult to become successful across multiple platforms. This is most apparent in the mobile sector. Few developers have made a smooth transition from Android to iOS or Windows 8. The selective few that have crossed over prosperously have endured a number of hurdles on their path to mass distribution and efficient monetization. This panel of industry veterans will not only breakdown the similarities and differences of Apple and Google’s distinct platforms, they will also present their own strategies and share what has worked and what hasn’t on their journey to mobile dominance.

Moderator:
Projjol Banerjea, Vice President Marketing & Business Development, SponsorPay
Speaker:
Kristina Rothe, Technical Evangelist, Microsoft
Branimir Parashkevov, Head of Business Development, Fortumo
Jean-Vincent ’JV’ Chardon, European Publisher Sales Manager, Tapjoy
James Patmore, Managing Director, EMEA, BOKU
Nikola Cavic, Head of Business Development, Nordeus
Adam Corrado, Director of Business Development, Heyzap

2:30 pm
3:15 pm

The Future of iGaming: Creating Synchronous, Immersive Gaming Experiences

Casino style iGaming has been around a long time. Now we’re the seeing social casino genre taking off and traditional gambling operators starting to pay attention.
But what will make these new social casino games worth betting on in the future? In this session we’ll look at how synchronous, multiplayer, cross-platform social games deliver better retention and monetisation – through immediate access, social engagement, deeper emotional connections, and heightened gameplay experiences – and why they’ll soon be leading the iGaming industry.

Speaker:
Hussein Chahine, Founder and CEO, Yazino

3:15 pm
3:45 pm

Coffee Break

3:45 pm
4:30 pm

Designing For Discovery

Discovery continues to be the hot topic in the industry with too many great games going unnoticed because they don’t get the promotion we think they deserved. But the fact is that the most effective distribution still comes from Word of Mouth. If we want to our games to be truly successful we have to consider moving our thinking forward, better understanding our audience and where we can communicate with them. We need to think about the context and content of our marketing and trigger an action in them to actually install our games. Join us for a highly informative session on the practical approach to designing your game for word of mouth, empowering your players to do the marketing for you and how to leverage social amplifiers in iOS 6, Facebook and beyond to get the word out about your smartphone or tablet game.

Speaker:
Oscar Clark, Evangelist, Applifer

4:30 pm
5:15 pm

Building a Seamless Game Experience across Platforms with Azure Mobile Services

Building a Seamless Game Experience across Platforms with Azure Mobile Services Start a game on your tablet at home, continue playing it on the road with your smartphone and keep working on the same game progress – across various platforms. This talk gives you an idea on how to achieve that using Windows Azure Mobile Services.

The session covers the basic aspects of Azure Mobile Services using some examples and code snippets, but you should be familiar with the cloud in general.

Kristina Rothe, Technical Evangelist, Microsoft


60 Flares Twitter 27 Facebook 29 Google+ 2 LinkedIn 2 Filament.io 60 Flares ×