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14th 15th May, 2013 Kalkscheune, Berlin

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Agenda At A Glance 2011

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Social Gaming Summit, 25 May

8:00 9:00 Registration
9:00 9:45 Keynote: European Games on Fire: New And Old Frontiers

What do Facebook, the Roman Empire and Ronald Reagan have in common? What is the role of European game developers in a global world that Shakira calls one big neighborhood? Michael Kalkowski will give the answer in his eye opening journey through the past, present and future of social gaming. Social games are on fire all over the world. If we dont want to get our butts kicked by our American and Asian competitors, we have to understand and apply several critical success drivers.

Speaker:

Michael Kalkowski, Co-Founder and Creative Director, GameDuell GmbH

9:45 10:30 Social Gaming Goes Mobile

As Facebook clamps down on virality, making it harder to have a successful social game, social game developers are moving aggressively onto iOS and Android. Will social mobile be the next big wave for gaming? Join us for an illuminating discussion as we speak with leading edge developers who have made the move to mobile. Well also examine the inevitable challenges and emerging opportunities surrounding both mobile and social along with all the latest mobile gaming demographics and statistics.

Moderator:

Bret Terrill, Blogger and Consultant, Bret on Social Games

Speakers:

Wally Nguyen, Vice President of Sales, Super Rewards (an Adknowledge company)

Janis Zech, co-founder and Chief Revenue Officer, SponsorPay

Paul Bowen, European Sales Director, Tapjoy

Miikka Kukkosuo, Director, Strategic Partnerships, Digital Chocolate Ltd.

Darya Trushinka, Business Development Lead, Game Insight

10:30 11:00 AM Break
11:00 11:45 Building a Successful Social Games Distribution Strategy: Facebook and Beyond

While Facebook may have the largest inherent distribution network, social games are no longer just about Facebook. Join us for a highly informative session as we explore the fine details of what it takes to build and distribute a game across Facebook and a variety of other social networks and platforms. We’ll discuss how to seed your game with a significant user base in order for it to experience exponential growth and succeed at the outset. We’ll also explore the various distribution vehicles and speak with a variety of developers about insider tips, best practices and lessons learned. Leveraging virality, internal cross-promotion, cross-promotion bars, banner ads, Facebook Ads and other innovative approaches are all part of the discussion.

Moderator:

Bret Terrill, Blogger and Consultant, Bret on Social Games

Speakers:

Henning Kosmack, Founder and CEO, MegaZebra GmbH

Simon Spaull, Chief Development Officer, TBG Digital

Karin Gerhardy, Industry Manager, Media Entertainment, Google Germany GmbH

Tuomas Rinta, Head of Product, Applifier

Johannes Kreibohm, Co-founder CEO, Plinga

Nicole Vrbicek, Business Development, Social Game Universe igapi

11:45 12:30 An FPS on Facebook? You Gotta Be Kidding Me! The Future With Cross-Platform Games

The large majority of the gaming market is comprised of games for gamers on consoles and PC and sold as boxes. Learn from the case of Cmunes Uberstrike, leading first-person shooter on Facebook, how social networks are starting to welcome real games to target this much larger market, adding unprecedented distribution to high quality content. Discover how a game can be simultaneously a social game, a browser game, a download game and an app to maximize reach and monetization.

Speaker:

Benjamin Joffe, CEO, +8*

12:30 1:30 Lunch
1:30 2:15 Small and Medium Social Games Developers: Strategies for Success

As some of the largest companies in the space continue to grow, what does that mean for small and medium developers? Is it game on or game over? What tactics, tips and tricks can smaller developers use to counter the clout of the big 4 in the space? Our panel of industry veterans will share their thoughts and insights on what it takes to fuel your ROI and succeed as a small or medium sized social games developer.

Moderator:

Bret Terrill, Blogger and Consultant, Bret on Social Games

Speakers:

Henning Kosmack, Founder and CEO, MegaZebra GmbH

Wilson Kriegel, CRO, OMGPOP

Sebastian Funke, CEO Founder, sMeet Communications GmbH

Baptiste Mercier, Head of Innovation Product Strategy, Hi-Media

2:15 3:00 Keynote: Social Games: Why Brands and Publishers are Obsolete

Throughout game industry history, “Publishers� played an important role. Data gathering, market analysis, portfolio planning, IP aggregation, marketing, manufacturing, distribution, sales, and customer service were the Publisher’s value-add. Developers created the games, but publishers provided the scale to build big business. With the rise of online game distribution the Publisher’s role diminished in importance. The social games ecosystem pushes it into obsolescence. There is no media to press, no boxes to ship. There are no “gold masters� to handoff. Game services require direct and immediate feedback & iteration loops between consumers and creatives. Facebook provides near-instant access to a captive global audience of hundreds of millions, and built-in contextual, targeted marketing mechanisms to effectively reach almost any audience within that huge constituency. Other companies provide fully-featured tools for monetization, scalable ops, analytics, and customer acquisition. In short – the social game ecosystem enables and requires direct access to huge audiences and major-league tools. Who needs a Publisher anymore?

Speaker:

Jens Begemann, Founder CEO, wooga

3:00 3:30 PM Break
3:30 4:15 Social Games 2015: Where to now?

Over the last two years social gaming has quickly established itself as a highly profitable business model in the interactive entertainment industry. But now that the word is out, where do we go from here? Or, more formally, how does one build a long-term sustainable business in social gaming? This panel will briefly cover the history of social gaming and provide an assessment of the current landscape, but will predominantly focus on how social gaming will move forward in the next few years. Key topics covered include: consolidation, licensing and venture capital.

Moderator:

Joost van Dreunen, Managing Director, SuperData Research, Inc.

Speakers:

John Bonten, Business Development, Bigpoint GmbH

Terry Angelos, Co-Founder and CPO, TrialPay

Aki Järvinen, Creative Director, Ph.D., Digital Chocolate Ltd.

Riccardo Zacconi, CEO, King.com

Dan Keegan, Director, Business Development, OpenFeint

Johan Lofstrom, Director of End User Monetization, Spil Games

4:15 5:00 Game-Usability – Optimizing games via eye tracking

Currently social media games like “Farmville� or “Frohe Ernte 3� are undergoing a real boom. Millions of players worldwide are farming their fields, feeding and cleaning their cows or managing a prosperous cheese production. But what about the usability of these browser games? Particularly when it comes to free browser games usability is an important factor in determining their success or failure. Do players understand the whole purpose straightaway? Is the game intuitively operable and playable? If not, the players will leave. Ultimately, questions about the usability of games can only be answered by the players themselves. Modern eye tracking systems therefore constitute the ideal technology, since they can detect the gaze and usage behavior of users while they are playing. This allows valid inferences about usability and usage problems which pose a central indicator for the success or failure of games.

Speaker:

Sebastian Goldstein, Owner, USEYE

5:00 5:45 Monetization & Balancing in Browser Games

This informative session will provide a holistic overview from the game design perspective of how to monetize users of free2play browser games. We’ll discuss everything from balancing mechanisms to ensure your game remains fair from a user standpoint to an enlightening outlook on where the market is going in the future and how mobile gaming is shaping up to be the next big thing.

Speaker:

Julian Huehnermann, Senior Product Manager, arvato mobile

5:45 7:30 Reception

 

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Virtual Goods Summit, 26 May

8:00 9:00 Registration
9:00 9:45 Keynote: Shaping the Future of Gaming – Social Games and Beyond

While 2010 will be remembered as the year that Facebook established itself as a legitimate gaming platform, the future will not be beholden to one distribution channel, one business model, or one type of game. New hurdles will emerge, such as how to best navigate the exploding mobile landscape and selecting a business model that will return the strongest ROI. We must continue to innovate, push the creative and technical barriers, and remain focused on our common objective: delivering an entertaining and engaging experience. Philip Reisberger will answer the critical questions on how to target a non-gamer female audience, how to constantly create fun and augment demand and which rules apply to social and casual game play. Localization and Community Management as well as Business Development play an increasingly important role in understanding the needs and fulfilling the wishes of casual gamers from around the world. This keynote address will also give an outlook on what to expect after 2011.

Speaker:

Philip Reisberger, Chief Games Officer, Bigpoint GmbH

9:45 10:30 Monetizing Synchronous Games through Virtual Goods

Asynchronous games have driven 95% of the monetization of social games to date. That is about to change as synchronous gaming emerges as monetizing alternative to asynchronous games. myYearbook’s Live gaming platform blends real-time video with synchronous games to encourage meeting new people, and counts as partners games companies like OMGPOP, Viximo, and Heyzap. Geoff Cookwill share what’s worked in monetizing synchronous games through virtual currency, subscription, and branded offers. Geoff will go into detailed metrics of the virtual currency “sinks� in the myYearbook economy that have helped drive myYearbook to profitability with a $25 million revenue run rate and 100 full-time employees.

Speaker:

Geoff Cook, CEO, myYearbook

10:30 11:00 AM Break
11:00 11:45 Video & Virtual Currency: A Monetization Match Made in Heaven

As online video campaigns and new video content doubles in size practically overnight, advertisers are looking for ways to make their campaigns stand out in the crowd. Social game and virtual world publishers have helped them achieve this goal by distributing video that, after being watched, rewards users with virtual currency. In this session youll learn from recent case studies how all three parties benefit from Cost Per View (CPV) video – advertisers connect with the Webs most engaged audience and gain data on how users share the video with friends; game users learn about new products or films and receive virtual currency to spend in the game; and game publishers benefit from ad revenue and increased user time spent in their game.

Speaker:

Celia Francis, CEO, WeeWorld

11:45 12:30 Investing in Virtual Goods Businesses

Venture capitalists have been very active in funding leading social games and virtual goods companies. Weve assembled a panel of top financiers to discuss the state of financing and investment for companies in this space.

Moderator:

Nicholas Lovell, Founder, Gamesbrief

Speaker:

Ilkka Paananen, CEO, Supercell

Christian Thaler-Wolski, Associate, Wellington Partners

Megumi Ikeda, Executive Director, Comcast Interactive Capital (CIC)

Khaled Helioui, Investor, TA Associates

12:30 1:30 Lunch
1:30 2:15 Measuring the Health of Your Virtual Economy

Managing a growing virtual economy is not easy. What should you track? What are the key indicators of a healthy virtual economy? Our panel of metrics and economy experts will share their thoughts on this important subject.

Moderator:

Janis Zech, co-founder and Chief Revenue Officer, SponsorPay

Speakers:

Mark Robinson, Chief Operating Officer, GamesAnalytics

Vincent Moindrot, Co-Founder and COO, Gatewoo

Mark Gazecki, Founder, MegaZebra GmbH / GameGenetics GmbH

JĂĽrgen Weichert, Co-Founder and Chief Sales Officer, deal united

Stephanie Kaiser, Product Lead of Monster World, wooga

2:15 3:00 $10 billion Cant Be Wrong: Digital Goods in Asia

Asias digital goods market was over $10 billion in 2010, 5 times the US market. One Chinese company worth over $45 billion on the stock exchange, three mobile SNS listed in Japan, 10 Chinese online game companies on NASDAQ and TSE, one Korean online gaming company with over $1 billion in sales. If you are interested in big numbers and best practices from the masters of digital goods, then you can’t afford to miss this session.

Speaker:

Benjamin Joffe, CEO, +8*

3:00 3:30 PM Break
3:30 4:15 Brand Stories and Brands in the Story: Interactive Virtual Goods Placement and the Way Forward

The virtual goods market is booming. But, as the market fragments and new players take to the field, maintaining and growing a share of that market remains a challenge. In this session Mattias will demonstrate how engagement can be the key to building the customer loyalty that this requires. Using case studies involving leading brands, he will detail how integrating virtual goods into interactive storytelling can provide consistent value for both brands and social networks. Delegates will also learn how virtual goods vendors can increase the range and appeal of their offerings through the use of interactive, user-influenced story-telling.

Speaker:

Mattias Miksche, Co-founder and CEO, Stardoll Network

4:15 5:00 Monetizing Social Games and Virtual Goods: Why Mobile will be the Dominant Payment Mechanism of the Future

For gamers, paying by mobile is faster and more secure. For merchants, there are more mobiles in the world than credit cards (5bn versus 2bn). There’s also less checkout friction as mobile has opened a huge new market of “unbanked� customers.
As a result, the market for mobile payments is growing at an astonishing rate. Last year alone the number of mobile payment users jumped 70 percent. By 2013, the amount of money spent on mobile phone transactions will reach US $110 billion.
Join us for an eye opening session as we explore why mobile is now the payment mechanism of choice for both gamers and developers, and why mobile must be at the core of any monetization strategy for the next five years.

Speaker:

James Patmore, Managing Director, EMEA, BOKU


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